Lead Designer
Article Agency
Seventy2 Golf is a B2B consultancy that provides sales and marketing services to golf clubs, resorts, and destinations. With the rise of a younger, digitally savvy generation within the industry, the company sought to create a brand identity that reflects this shift and focuses on digital opportunities.
Creating an inclusive identity aimed at a new, wider audience by establishing an approach that is equally professional and modern
Concept
Seventy2 Golf needed to thrive in the digital world, where possibilities are endless. As a result, the dynamic identity reinvents the elements of the game to express a sense of movement. The 18 holes, tee box, and clubs become blocks used to build ever-changing graphic devices.
Web design
For the website, a portfolio approach helps to showcase the company’s services through a structured visual style that combines beautiful photography and informative content. The use of subtle animation further reinforces the concept of movement, reflecting the company’s focus on thriving in the digital world.
